Is Bing Quietly Moving Away from Yelp?

Bing Places for Business is Microsoft’s answer to Google My Business, and both platforms allow for easy local searches complete with reviews. But where are those reviews coming from? You might be surprised to learn that we suspect Bing will soon be moving away from Yelp.

Although Yelp was really popular for reviews at one time, people are now relying more heavily on other social media platforms. Facebook offers businesses the opportunity to claim their page, and users can leave reviews even if the page is unclaimed and only a placeholder by Facebook. And you might think that those reviews are not nearly as important as Yelp. But that may no longer be the case.

Fastest-host-2020
Bing-moving-2020-2-v1

The relationship between Bing Places and Yelp

In 2012, Bing announced an agreement with Yelp that allowed them to feature Yelp reviews on Bing Places listings. Since Bing is the default search engine on both Microsoft and Amazon Alexa products, that meant Yelp reviews suddenly became important.

But that relationship may be changing. There are indicators that lead us to suspect that Bing is moving away from Yelp. When we search for businesses in the area, it shows Facebook and TripAdvisor reviews in addition to Yelp. Is Microsoft testing new review results in their map pack?

Why are reviews on Bing Places listings important?

Reviews of any kind that are frequently searched are extremely important to small businesses. When you have a lot of local competition, you have to show people why they should choose you. Having good reviews on your local listing accomplishes that very well in an organic way.

Up until now, Bing Places has shown reviews primarily from Yelp. But Microsoft seems to be trying something new, and bringing in reviews from other sources. We have noticed a trend in Bing local searches showing reviews from Facebook and occasionally TripAdvisor. Could others be in the works?

In addition, the top search engine experts seem to be quietly removing mention of Yelp in their articles about Bing Places. Even though they talk a lot about Bing Places and reviews, they only mention Facebook and Tripadvisor. It is as if Yelp is just slowly fading away.

It will be interesting to see how things develop from here, but you can be sure that our SEO experts are staying on top of it. If you want us to put the most up-to-the-minute SEO tools to work for you, contact us for more information.

Related Articles You May Like

Here’s Why You Shouldn’t Advertise on Yelp

Here’s Why You Shouldn’t Advertise on Yelp

Here’s Why You Shouldn’t Advertise on Yelp, HomeAdvisor, or Angie’s List (And What You Should Do Instead)If you’re a small business owner, you have a difficult decision to make. You know that you need to advertise your company locally, but you probably have a limited...

read more
Cloudways Server WordPress Hosting Comparison

Cloudways Server WordPress Hosting Comparison

Which Cloudways WordPress Server Should You Use for Your Website?  Table of Contents What is Cloudways? Quick Disclaimer About CTM and Cloudways 5 Cut Throat Reasons to Use Cloudways Cloudways Speed Test Results Chart Google Cloud Engine Amazon Web Services Vultr...

read more

Get Cut Throat

Your business needs to run ads online to grow. But PPC is a math problem that needs diligence and consistent optimization to run successfully. Get personalized PPC management services from a team with a real track record for success. Call or email us today to find out if our PPC services are right for you. 

Location

Upper Loop Way, Columbia SC 29212

(803) 470-6557

Hello@CutThroatMarketing.com