Your marketing strategy should be as unique as your business
No two businesses are the same, so the last thing you want to do is sign up for a marketing package that all your competitors use. That’s why at Cut Throat Marketing, we focus on learning everything about your company, your goals, and your needs before we determine the best plan of action.
It starts with a deep dive into your business
Most business owners want to attract new, highly qualified leads, convert more website visitors into customers, and make sure your current customers return when they need your service again. So, we assess key parts of your marketing strategy, build a list of priorities, and clear any roadblocks that are holding you back.
Next step is your website
As one of your best assets for generating new leads, your website must be easy to navigate, clearly explain what you do, and make it effortless for customers to get in touch. By addressing any FAQs and demonstrating exactly why someone should do business with you, your website is guaranteed to keep your phone ringing & inbox hopping with new inquiries.
Don’t forget about your reputation
Online reviews are just as, if not more important than word of mouth referrals. While you can’t please everyone all the time, the best defense against a bad review is an army of satisfied customers singing your praises. Not only will your clients feel they’ve helped you, they’ll remember you the next time a friend needs a service like yours.
Then it’s time to start driving traffic to your website
There’s no point attracting website visitors from the other side of the country if you only operate your business in one area. With the right marketing in place, the majority of traffic coming to your website will be from local, prospective customers already interested in your services.
Along with maximizing your reach
From SEO and Google Ads to Newspaper and Radio Ads, there’s so many different ways of generating leads. What makes it difficult is choosing the right method to attract your target market. At the end of the day, the purpose of your business is to make more money than you spend, and with your customized marketing strategy, we’ll make it happen.
Remember that good data drives great business decisions
We’re data nerds, which is why we love what we do! How many phone calls has your website generated? Trackable. Number of leads from your billboards or radio campaigns? WAY more trackable than you’ve been led to believe. Where you rank for your main keywords? Surprisingly unreliable metric in local SEO, but still trackable.
Finally, turn the trackable data into a marketing campaign that actually works
Good data that’s easy to understand allows you to predict the future. Bad data, and data that’s difficult to decipher is not only useless, but frustrating to work with. That’s why you’ll have a personalized dashboard to break down the important information, in an easily digestible format. At the heart of it, marketing is all about creating a dialogue between you, and your ideal customer. That’s our secret sauce. No snake oil. No smoke and mirrors. No “proprietary processes”. We don’t need any of that because we do it better than anyone else.