Columbia’s Top Ranked Google Ads Agency
Instantly connect with your target market, generate new traffic to your website, and increase your sales with a fine-tuned Google Ads campaign that generates a predictable return on investment.
Ads can be a major boost to sales. Find out if online advertising makes sense for your business today.
Generate leads and boost traffic to your website with PPC advertising
Pay-per-click (PPC) advertising is a sure-fire way to generate new leads and increase brand awareness. What most businesses find challenging is converting these leads into paying customers. So, how exactly do Google Ads achieve both predictable and scalable revenue? By implementing:
- Process and data-driven strategies
- In-depth tracking of all ads and performance
- Regular optimization based on data gathered
It sounds simple, but without the right tools, knowledge, and experience, you’ll end up throwing money in the wind. You need a team with the skills to deliver a successful campaign that converts qualified leads into revenue, and more importantly, profits. Schedule a free Google Ads consultation
Honest approach to Google Ad management
As Clutch.co’s top ranked PPC firm in Columbia, S.C, you can rely on us to provide a Google Ads campaign that delivers results. We’ve helped countless small businesses generate more website traffic. At the end of the day, what really matters is converting those visitors into paying customers, and at Cut Throat Marketing, that’s what we do best.
You won’t have to wonder about the effectiveness of your Google ads, as we monitor and optimize every campaign. Transparency is key when it comes to trusting someone with your marketing budget, so you’ll have an easy-to-use platform that informs you of all actions and explains where every cent goes.
Don’t just take our word for it. Our 5-star Google reviews from satisfied customers continues to grow, along with our client’s revenues and profits.
Achieve your business goals faster with Google Ads
Although Google Ads are one of the fastest ways to generate leads and increase sales, campaign management involves a lot more than just placing an ad and hoping for the best. You need clear objectives set in place that match your business goals. Along with creating specific, measurable, timely, and realistic outcomes with a focus on real-time data analysis. With this system in place, the next step is to optimize your:
- Ad copy
- Landing page copy and layout
- Calls to action (CTAs)
- Defined audiences
- Keyword strategy
- Ad location
- Ad for device compatibility
All this can be achieved with a Google Ads agency that has the skills and experience to attract your target audience, convert leads into paying customers, and provide a return on your investment. With Cut Throat Marketing, you’ll get all that and more.
Answers to Your Questions (FAQs)
My last company told me that I should invest in SEO instead of PPC. They said it’s a waste of money once you get to the top of Google.
Your last company was wrong about being able to get you to rank in the first place; we’re assuming it’s why you’re on our website to begin with. Some of our most successful clients rank high on search engines, and continue to run PPC ads at the same time. The fact of the matter is that the people that click on ads are a different audience than the people that click on organic results. They (generally) tend to be older, less tech savvy, and more affluent. They also tend to convert at a higher rate. To be clear, PPC is about hitting a different audience than SEO. To run an effective multi-faceted digital marketing strategy, you should do both — and to execute them at a very high level.
How is the cost of a click on my ad determined?
Your cost per click (CPC) is just the total cost of your campaign divided by the number of clicks that campaign gets. The actual cost that Google or Bing charges you for each individual click depends on a number of factors: your max ad bid, your competitor’s AdRank, and your own quality score. CPC advertising is basically an auction. The ad slot will always go to the highest bidder for a particular keyword, with an ad quality score adjusting the final cost of the click based on ad relevance, keywords, and website quality, among other factors.
I’ve used pay per click advertising in the past, and had little/no success. What makes you think you can make my PPC campaign successful?
When they’re run correctly, PPC campaigns are just a math equation. We figure out your budget, the average cost per click (CPC), the average conversion rate (how many people call, submit forms, or buy something), and how many clicks it takes to generate a lead or sale. This allows us to deliver precise results that show (and tell) you exactly how much you’re paying per order/lead. We know this because we do it every day. Our results speak for themselves.