Online Review Management

Your online reputation is everything, now. Customers won’t pick up the phone without good reviews from real people — and one bad review could cost you their business.

What are you supposed to do about it while answering calls and doing the job? How can you get more customer reviews without sitting at your computer all day?


We Automate Your Customer Review Management

Cut Throat Marketing looks at the problem differently. You don’t need to hang out on social media all day, shilling for reviews. You need a hands-off review management tool that automatically:

  • Identifies which customers will leave good reviews.
  • Contacts them and collects their feedback.
  • Puts those five-star reviews out there for everyone to see.

Problem solved! Our customer review management platform integrates with the CRM in your office, contacts your happiest customers, and helps them leave positive online reviews — without you doing a thing.




Contact us today to set up automated review management for your business.

How Getting More Reviews Gets You More Customers

The connection between getting more positive reviews couldn’t be more black and white. Today’s customers will check your online reviews before picking up the phone — even for emergency service calls!

If you don’t have any good reviews online, or less than anyone else in your trade, some search engines and networks will bury you so deep in the results, customers won’t even have the chance to turn you down.

What if you could increase the amount of positive reviews a customer might see on any internet platform? What if you could get negative feedback straight to your inbox to prevent future incidents? What if you could guarantee each review had a personal response?

That’s how customers know they can trust you. That’s how your business grows.

Social Media Reviews


Build a solid reputation automatically with integrated customer review management.

Frequently Asked Questions

Are local business reviews important for SEO?

Reviews are an important authority signal everywhere and Google is no exception. Where your business ranks in search results is strongly correlated with the quality and recency of your Google reviews.

On the human side, good reviews from real people boost click-through rate (CTR) and on-site engagement metrics. People are more likely to click on a link recommended by others in their community, and they are more likely to convert if they arrive at your site with those positive recommendations in mind.

This doesn’t mean that getting more Facebook recommendations will boost your page in search results. Reviews from one platform may appear in the results of another, but they rarely use each other’s data as a ranking signal. If Google counted Facebook recommendations, for example, that would give Facebook (or power users like us) a way to manipulate Google rank to their own ends.

Can I buy positive reviews on Google or Facebook?

Sure! We’re not going to sell you any, though, because we’re not spammers.

Digital marketing isn’t magical free money, even if a well-tuned PPC campaign does feel a little like cheating. You still need strong business fundamentals to succeed. That can’t be faked, at least not well or for long.

How can I get more Facebook and Google reviews?

Any strategy for getting more customer reviews involves three elements:

  1. Selecting customers who will give the best reviews.
  2. Making it as easy as possible for people to give feedback.
  3. Sharing and monitoring your reviews on your most valuable platforms.

We think the best way to do that is by connecting your customer records system to a review management platform. That way, you can automatically target the kinds of people most likely to leave positive feedback, walk them through leaving a review, and respond or share their comments wherever you like.

How many Google reviews do I need before my business gets a star rating in search results?

Google used to start displaying your star ratings after five reviews, but this changed in 2017. The original model was to collect five reviews and re-weight them (add or subtract stars) after calibrating against the expected distributions observed in the set of all businesses for which Google had review data.

If that Bayesian stuff doesn’t make sense, you’re in luck — now they use a simple, add-these-reviews-and-divide-by-how-many average to get your rating. This means you can get star ratings in your search results sooner, sometimes with your first review, but also that these early reviews have a major impact on the final average until the pool of reviews increases.

Which CRMs can Cut Throat work with? Is my system compatible?

Our review management tools integrate natively with these popular local business CRMs, but can easily interface almost any commercially available CRM — over 350 as of today!

  • Field Edge
  • RepairShopr
  • Breezeworks
  • Jobber
  • Field Pulse
  • FieldLocate
  • Housecall Pro
  • SlimPro
  • JobNimbus
  • ServiceM8
  • Acculynx

If you use a nonstandard or custom CRM, contact us about developing a custom review management integration for you.

What's the difference between Facebook reviews and Facebook recommendations?

For the most part, it’s really just a different name. The way a business ratings are gathered and calculated did change in a pretty clever way, though.

Facebook switched over to a recommendations a few years ago, replacing the five-star review system with a simple question: would you recommend this business to a friend? The ratio of “yes” to “no” answers is displayed as the number of customers out of five who had a good experience. Customers can expand their recommendation with pre-generated tags (like “friendly staff”), pics, or comments.

More interestingly, people can now proactively ask their friends list for local business recommendations. This sounds unimpressive — weren’t we all doing that before Facebook? — but it actually flips the whole review management process on its head.
There are two ways this is a clever approach. First, people give more thought to whether or not a friend would appreciate something than to handing out star stickers like a primary school teacher.

But that’s not the best part, from a systems perspective. Suppose I’m looking for a mechanic. Instead of digging through reviews left by a bunch of strangers, now I ask my friends to take a moment, think about all the mechanics they’ve used, and write a review of the one I’d like best.

This works better for me, but it’s not why Facebook switched from reviews to recommendations. When I asked for a mechanic, Facebook polled everyone I knew, collected their local knowledge and opinions, and automatically added them to the relevant business pages.

Facebook’s automated review management system is made of people.

How much does automated review management cost?
There is a wide spectrum of pricing tiers out there for automated review management, from spam outfits that charge $50 a month (for not much) to Madison Avenue firms that demand multi-year commitments and more than $15,000 per campaign

That’s more than we’re charging our clients to plan, build, and maintain entire Internet marketing departments!

Our customer review management integrations won’t get you carved into Mount Rushmore, but we do a lot for our clients: custom software development, marketing tech integration, and a simple frontend that lets you manage (and automate!) the entire process across every major reputation platform.

To find out what it cost to integrate automated review management into your CRM, please complete the form below:

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Every second you wait is a second wasted. Invest in your business, contact us today!