What Does Outsourced Marketing Mean?

Put simply, outsourced marketing means hiring a marketing agency to handle your company’s marketing needs. This lets you leverage the advantages of a large marketing team, without having to hire and develop an in-house marketing department.

Why Use Outsourced Marketing Services?

Ace Locksmith Service. 201 S. Assembly Columbia, SC

Cheaper Than an Employee

The average pay for a full-time marketing manager is $68,000 per year! And that doesn’t even include the costs of finding a skilled employee, benefits, equipping another office, and the costs of the marketing programs. For a fraction of the cost of a single employee you can hire an entire marketing team.

Enhance Your Focus

Small business owners have a lot on their plate and are often responsible for everything from running their core business to customer service and accounting. Instead of further dividing your time learning how to improve your marketing campaigns, let a marketing company do the heavy lifting for you!

Work With a Team of Experts

Instead of hiring an in-house jack of all trades marketing director, working with an outsourced marketing department means you get a team of experts. Our web designers are experts at web design. Our SEO researchers are experts at SEO. Our copywriters are experts at writing copy. This combined expertise will take your marketing initiatives to the next level.


As your company expands into new regions or offers additional services, your marketing needs will shift and grow as well. With an in-house marketing team this will require new hires as responsibilities outpace an individual’s ability to manage them; while an outsourced marketing team will be able to provide you with additional services as you need them.

What Can Be Outsourced?

  • Marketing Strategy Development

    We help you identify your target audience, determine goals and objectives, analyze your competitors’ strategies, and make actionable plans for the future.

  • Marketing Analytics/Reporting

    We track how your marketing is performing by following how Key Performance Indicators change over time, and make recommendations based on our observations.

  • AB Website Testing

    To get the highest conversion rates we test different landing page layouts, calls to actions, and images. While theoretical design concepts are important, real-world market research is essential for getting the optimal results.

  •  Website Design

    We design websites from the ground up, from graphic design to content creation, which boost lead generation and improve brand awareness.

  • Website Hosting & Maintenance

    In addition to being marketing experts, our team includes website hosting wizards who will keep your website up and running.

  • Branded/Promotional Material Development

    Branded material is a great way to reach new customers and solidify ties with current ones. From t-shirts to vinyl car wraps, we help businesses develop memorable and impactful promotional material.

  • Marketing Automation

    By automating common marketing tasks such as website form replies and requests for reviews, to including integrated scheduling widgets on webpages, we make it easier for you to go from lead to sale.

  • Search Engine Optimization

    We know how to design websites which organically draw search engine traffic to your website, increasing leads. Importantly, we target relevant audiences so the boost in traffic corresponds to a measurable increase in sales metrics.

  • Conversion Rate Optimization

    Increasing website traffic is nice, but increasing your website’s conversion rate truly maximizes revenue. Our approach to CRO is empirically proven to increase conversion and boost profits.

  • Google Review Generation

    Reviews are an essential part of your marketing efforts and that’s why we help you get more reviews from your customers and help manage any negative feedback that you may receive.

  • Content Generation

    Blog posts and newsletters show your customers that you’re the local experts. As your outsourced partner we generate regular, unique, and high quality content relevant to your industry.

  • Google Ads/PPC Management

    We assess whether or not your digital marketing plan will benefit from Google Ads or PPC ads, and then implement them to maximize your lead generation.

  • Paid Social Media Advertising

    Social media advertising is an effective way to reach a large audience and may be right for your business. We have the expertise to determine when these campaigns are most beneficial and how to most effectively run them.

  • Radio Advertising Management

    It’s easy to get caught up in digital marketing and forget the power of traditional media. We have extensive experience working with local radio stations to produce radio advertisements and handle the day to day management of your radio campaigns.

  • TV Advertising Management

    TV commercials are a great way to increase your brand recognition in your area. We can help your business develop, produce, schedule, and release commercials in addition to working with your account manager on the daily operations of your TV campaigns.

We get to know your services personally

Cheaper Than an Employee

The average marketing manager is paid $68,000 per year. Instead of paying for a single in-house employee, you choose Cut Throat Marketing as your outsourced marketing agency and get the marketing expertise of an entire marketing agency. Our pricing is lower than the annual cost of a single marketing manager, let alone when compared to the cost of employing an internal team of marketing staff!

Focus on What Matters

Running a business is a full time job and leaves little time for additional responsibilities. Even basic marketing activities require your valuable time and attention, diverting your focus from your core business. When you hire us as your outsourced marketing service, you’ll simultaneously have more time to dedicate to your business and more new business coming your way.

Marketing built for ease and efficiency

Specialized Skill Sets

While we talk about marketing as if it was one thing, the reality is that it is made up of several discrete skills. From SEO, to copywriting, to graphic design, to local event planning, our team of marketing professionals have the wide range of skills necessary to help your business grow. The result of our expertise is easy to see when you look at our clients’ increased web traffic, increased leads, increased conversion rates, and increased revenues.

Why Work With Cut Throat Marketing

Put simply, we are the best marketing company in South Carolina. We have a passion for education and self-improvement and are not content to rest on our laurels. When you work with us you are getting a marketing partner who will take the time to get to know your business and develop effective marketing strategies tailored to help you grow.


All marketing firms claim that they can help your business grow – but we have a proven track record of growing our clients’ businesses. We’ve seen our clients increase their web traffic by up to 3,835%, increase their leads generated by 320%, and seen annual revenue grow by $1,000,000.

Clutch Reviews from our Clients. Click a logo to view.

We Have a Reputation for Success

You don’t have to take our word for it! See what our customers have to say about working with us.

Bolder Engraving Google Review

Irmo Chamber of Commerce Google Review

Lazy Waves Google Review

Dragon Vapor Barriers and Insulation Google Review

Award Winning Industry Experts

We were ranked the top SEO service company in South Carolina for 2022, have received accolades from CIO Reviews, Clutch.Co, The Columbia Business Report, and have been featured on the BBC’s Business Daily Podcast.

Let’s see if we’re a good
fit to work together

What we need from you:

  • 15-30 minutes of your time to discuss:
  • Your company
  • What goals you’d like to achieve in the next 6-12 months
  • What you’re already doing to achieve these goals
Cynthia Giles accepting Award from The Irmo Chamber of Commerce.

What you’ll get from us

  • 15-30 minute free consultation with our CEO
  • Honest review of your current marketing model
  • 2-3 actionable tips you can use to improve lead generation on your own
  • High level marketing strategy for either 6 or 12 months, along with a quote for the cost to execute the strategy (If both parties feel like we are a good fit)

You’ll probably see our ads on Facebook a couple of times a day for the next 4 weeks, but you’ll never wind up on our mailing list, receive unsolicited newsletters, or any kind of automated email sequences. Any correspondence from us will be directly related to your free consultation, and nothing more.