Process & Marketing Strategy

We refined our local business marketing strategy over dozens of successful campaigns. Here’s how we grow your site from an idea to a mature online sales channel.

Transparency Makes Us Different 

Our process is completely transparent and we try our best to make it easy for all of our clients to understand. 

We won’t say any step of our process is proprietary, in fact we will lay it out for you here. It all starts with our Onboarding Process. 

Onboarding Process

Viability Screening

Our first step is always to ask if a given project will profitably generate leads and sales for our partner. If we can’t guarantee a return on your investment, it’s a hard no (thank you). We may have turned down some promising gambles this way, but our reputation for delivering reliable growth is more than worth it.

Market Research

Our partners interview you in detail to learn all we can about your business. Then we will assess the competition in your service area. Combined with customer profiling and intensive keyword research, this tells us what to say and how to say it, in order to find new customers for your business.

Technical SEO Audits

We’ve developed a our own website audit process that correlates performance data from several award-winning analytics tools, because no one tool does it all.  This gives us a complete picture of your site performance, competitive environment, and opportunities for improvement. 

Deliverable Development

Web Design & Development

Do you need your site to be a polished, informative brochure that gets customers on the phone, or helps them schedule service calls? Or do you need a fully-featured ecommerce site that seamlessly connects to your fulfillment system — and looks fabulous? We design, build, and maintain websites that support your goals, no more and no less.

Market Research

Our partners interview you in detail to learn all we can about your business. Then we will assess the competition in your service area. Combined with customer profiling and intensive keyword research, this tells us what to say and how to say it, in order to find new customers for your business.

Technical SEO Audits

We’ve developed a our own website audit process that correlates performance data from several award-winning analytics tools, because no one tool does it all.  This gives us a complete picture of your site performance, competitive environment, and opportunities for improvement. 

Digital Marketing simplified with Cut Throat Marketing

If a marketing team can’t connect their efforts to your performance objectives in plain language, do not work with them.

Even if their intentions are honest, a lot of digital marketing types spend too much time on the computer to remember that traffic and likes aren’t money in your pocket. Maybe they can make you the funniest plumber on Twitter, but can they find you customers that pick up the phone in your service area?

Do they understand the difference anymore?

You need a marketing partner that doesn’t buy into trends and social hype. You want someone focused on leads, sales, and profit. You suddenly understand why we call ourselves Cut Throat Marketing. 

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Your New Marketing Partners 

Meet your new digital marketing team! A whole team of experts that want to see your business succeed. 

Cynthia Giles

Cynthia Giles

Founder & CEO

Geoffrey Giles

Geoffrey Giles

Founder & COO

Tayla Cameron

Tayla Cameron

Office Manager

Cut Throat Marketing
Numbers Over Nonsense

We help local business owners develop profit-generating websites, social media profiles, and advertising campaigns by keeping our eyes on the numbers. If it doesn’t make you money, we won’t do it.

  • Profit-Focused and Responsive Web Design
  • Award-Winning Local Business Marketing
  • Direct Management by Marketing Industry Veterans
  • SEO and Social Media Management Services
  • Free, Best-in-Class Marketing Performance Audits

Our team doesn’t chase likes, impressions, and trends. We care about leads. Sales. Referrals. Actually growing your business with measurable, provable returns on investment.

If it doesn't make you money, we wont do it!

Learn more about how we grow business online, or get a free site audit to see if partnering with CTM would be mutually profitable.

Location

Upper Loop Way, Columbia SC 29212

(803) 470-6557

Hello@CutThroatMarketing.com