SEO Services that Focus on Your Bottom Line

  • Our proven SEO strategies focus on providing your business with long term results.
  • Our transparent process ensures you know exactly what you’re getting from your digital marketing agency.
  • We produce a measurable return on investment that will impact your bottom line.

What makes the Cut Throat Marketing SEO team different?

DataToMakeYourPhoneRing

At Cut Throat Marketing our approach is simple: Provide your company with a process that makes your phone ring. Our project plans are broken down in a way that’s easy to understand.  Our dashboards provide a clear picture of the results we’re producing, and we meet with you monthly to make sure we all stay on the same page.

Organic SEO Strategies that deliver results

Our SEO consultants are experts in online marketing. We work tirelessly to make sure that your products or services are seen by the right people. Our SEO plans are divided into 4 phases. Each with a different focus. Each designed to grow your bottom line.

 

Plan/Analyse

The foundation of a well executed SEO strategy is a plan. During this phase of the project we work on gathering the data we need to help you succeed online. We also leverage your Google Analytics and something called Google Tag Manager so we can track when a prospect calls you, sends an email, or submits a “contact us” form. The SEO plan developed during this phase will guide us through the rest of the project.

 

  • Competitive Analysis – We look at your top competitors in the market, see what they’re doing well, and where there’s opportunity for quick wins based on what your competitors aren’t doing well. This analysis gives us a baseline for what we need to do in order to provide you with better search results.
  • Configure Analytics and Tracking – At the end of the day, your Google rankings aren’t the most important numbers to measure. Our goal is to help you generate quality leads for your business. We setup your website to track how many people submit forms and call you. We track where the traffic is coming from so you know what’s working, and what’s not.
  • Project Management – We like to be an open book with our customers. Our project plans are built with a set of deliverables so we can put the entire plan in a tracker. From the day you get started with us, you’ll have complete visibility into your project.
  • Monthly Reporting – Analysing and tracking data is great, but it doesn’t do any good if you can’t find it or don’t understand it. We provide an easy to read dashboard that breaks down your results so you know exactly how your site is performing.
Create

Once we’ve finished up working on your existing website, it’s time to start creating new content. During this phase we focus on creating content that fills in any gaps we find in your existing website.

 

  • Technical Adjustments – Have you worked with an agency in the past that presents a beautiful audit that shows all the changes you need to make to rank higher, but the project just sputters afterwards? We have an in-house team of experts with the capability to execute all our suggested improvements for you. Your job is to run your business, so let us handle the heavy lifting for you.
  • Keyword Gap Analysis – During the last phase we look at optimizing your existing pages. Next we start a keyword gap analysis to look at the top performing websites in your industry and find their most valuable search queries. This data is then used to reverse engineer new pages for your website.
  • Content generation – Google isn’t just looking to rank sites. They want to make sure that the sites they rank have authority built around their topics. Our content marketing team focuses on building content around your pillar, or main topics. Then we build what are called cluster pieces to boost and support the pillar topic we talk about.
  • New page creation – Any keywords related to buying intent found in the keyword gap analysis will be used to build new landing pages. Our team of expert web designers knows what it takes to turn these pages into lead generating machines.
Improve

After we understand where you’re currently at with your search engine rankings and reporting, we move on to the improve phase. Here we’re looking specifically at your website, working to find issues that may be hurting your site’s ability to rank. Then, we fix them!

 

  • Technical SEO Audit – Google wants to rank sites that are built utilizing their webmaster guidelines. We run a full technical audit that compares your site to these guidelines. We then provide the results of the audit to you in an easy to understand format. Finally, our team of SEO professionals gets to work on correcting the issues we find.
  • Website Quality Audit – Google creates a quality score for your website. We utilize a proprietary audit tool that collects data from 7 different sources to analyze the overall quality of your site, and it’s content. Once the audit is complete, we’re able to identifyspecific actions to take to help improve your site’s quality score.
  • Keyword Research – Keywords are foundational to any SEO campaign. Finding the proper target keywords can make or break a digital marketing campaign. Our research finds the main, secondary, semantic keywords for your website. We also look for common questions people ask when searching for the keywords. Finally, we cross check our keyword lists against your top competitors in the area.
  • On-Page Improvements – Once we finish our keyword research, we build an on-page report that details the exact changes to make to the key pages of your website. Once we’ve got your approval, our team of SEO experts and writers get to work optimizing your site.
Promote

Quality links to your site are still one of the strongest indicators to Google that your site is trustworthy. Our link building strategy focuses on getting links from sites that will bring more traffic to your site.

 

  • Link Prospecting – Our in house link prospecting team looks at your website and your competitors to understand the types of sites you’ll need links on. Then we build a massive list of prospective sites to acquire high quality links from over the life of your campaign.
  • Link Outreach – Once we’ve got a list of prospective links to acquire for your site, our outreach team gets to work on building links to your site. We manage separate email personas for each of our customers to make sure the pitches are well received.
  • Content promotion – Once we’ve created your content, promoting the content goes over to our outreach team. We find relevant sites to pitch a link to whether it’s sites with broken links to similar topics, finding “best of” lists, or coming through sites like Reddit or Quora to find people asking questions that can be answered by the content that you’ve generated.
  • Social Media – Facebook, Instagram and LinkedIn are perfect places to market your content. They’re sites that you know your prospective customers are visiting regularly. Our dedicated social media team has the know how to make sure your content is discovered on the right platforms, by the right people.

 

Frequently Asked Questions

How much do search engine optimization services cost?

We charge a monthly retainer for our services. The fee is based on the number of hours required to work on your site over the life of your SEO campaign. Our campaigns tend to be very front loaded on hours because of the amount of planning that goes into them. Once we’ve got an idea of how many hours your project will take, we break that cost down to a flat monthly retainer amount that stays the same over the course of the engagement. Fees are due at the beginning of every month to retain our agency.

Do you guarantee higher rankings?

We do not guarantee any results. If you’re talking to an agency that does guarantee results, please proceed with caution. The process of SEO has a lot of moving pieces. Search engines have incredibly complex algorithms with a few major updates every year, and constant minor updates. They don’t share any of this information with the public. Anyone who claims a guarantee against an algorithm they have no control over is not doing their job responsibility. What we do guarantee is to position your website for the best possible results. Take a look at some of the results from some of our reviews, and our reputation in this area. You’ll find that our quality speaks for itself.

How long before I see improved rankings?

There are a lot of factors that go into determining how long it will take to see results: Exactly what are your campaign goals? How competitive is your industry? What is your current standing in the search engine results? For example, we have a client that is local, but competes against national brands. Not to mention their site had been penalized by Google because it was hacked before we took it over. It took a full 12 months to get them positioned to compete with the larger brands they go against on a daily basis. For some of our other clients, we’ve seen results within 30-90 days. If you’re looking for a more immediate boost in revenue, check out our pay per click services. For a more detailed analysis of your project, contact us.

Do I need to write the content?

We know. You probably hate writing content as much as we do. We know that you’re too busy running your business to worry about writing for your site. We also know that poorly written content can make you look bad in front of your peers, and prospective customers. Lastly, we know that we are far from experts in your industry, so you probably don’t want us writing for you. That’s why we hire writers with extensive experience in your industry. We look for a proven track record of content that achieves the desired result from all of our content writers. We manage the writers on our end, so all you need to do is proofread, and approve the content before it goes on your website.

Let’s Get Your Phone Ringing!

#BeFound, #BeCutThroat

Every second you wait is a second wasted. Invest in your business, contact us today!