Get on Google’s Good Side – Rank Higher and Get More Leads With Local SEO
To get a top ranking search results page listing, you need to give Google what it wants! By working with Cut Throat Marketing you’ll get access to proven local SEO strategies which will boost your SERP ranking and help you get more leads.
The Google Local SEO Feedback Loop
The secret to ranking on top of Google is to already rank high on Google. Google wants to see a steady stream of engagement and reviews – and websites that languish on page 2 of the search results simply don’t get the clicks they need to prove themselves worthy.
If you’re ready to start feeding Google the proof it needs to give you a top ranking result, we have a proven recipe for local SEO success. The sooner you embark on this positive feedback loop, the sooner you’ll dominate your local search!
What Local SEO Includes
Google Business Profile Listing Optimization
GBP Profile Posts & Photos
Review Generation / Responses
Local Link Building
Google Core Web Vitals Monitoring
Structured Data / Schema Markup
On-Page SEO Updates
Google Analytics Configuration
Google Tag Manager Configuration
Google Search Console Configuration
Conversion Rate Optimization
Local Listing / Directory Management
Why Choose CTM?
Marketing companies love to make vague promises or tout their expertise at nebulously defined acronyms like SEO, CRO, CAC, and KPI. While we SEO and CRO with the best of them, we recognize that there is more to marketing than jargon!
Enjoy Effortless Communication
Stop wasting your time dealing with middlemen and marketing account managers who don’t understand your business. When you choose Cut Throat Marketing you’ll always be speaking with someone who knows your business.
Work With a Home Service Business Specialist
Most marketers are generalists – providing decent results for any business type. By working with a specialist you will get superior results for your home service business. From plumbing to catering, roofing to pest control – we understand service businesses.
Get Proven Results
We are great at what we do – but why believe us? After all, every marketing company says the same thing! Well, you can believe us because we can prove it. Our clients generate more leads and more revenue – it’s just that simple. Check out our results to see for yourself:
Who We Can Help
Do you have a service area or a physical location and provide a service to your community? Then we can help you improve your marketing! Whether you want to grow your business, get more leads, or increase your revenue – we can help.
Find Out If We’re A Good Fit!
Do we sound like a marketing company you might want to work with? Then let’s find out! It all starts with a conversation. Send us a message and we’ll schedule a time to discuss your business and goals!
Website Design Services FAQs
Do I need local SEO?
Local SEO is crucial for businesses that have a physical location or have a service area, as it helps them appear in searches when potential customers are looking for services or products near them.
One of the easiest ways to tell if your business is a good candidate for local SEO is to look at a typical Google search that your customers would perform to find your business. If this search pulls up a map result (known as a ‘map pack’) then improving your local SEO can help your business grow!
Another question to ask yourself is: would my customers use Google maps to find my business? If the answer is yes, then you need local SEO!
Do you offer guaranteed results?
Due to the complexity of local SEO, and marketing in general, we are not able to offer guarantees. We have a proven track record of success and will let you know during our initial meeting whether or not we believe that your goals are realistic.
It is important to know that we do not have any control over Google’s ranking algorithms, and the exact ranking factors which Google uses are not published and are subject to frequent changes.
While local SEO is a good way to help your business grow, the best marketing strategies usually include multiple approaches including pay per click advertising, social media marketing, email newsletters, conversion optimized service pages, and traditional marketing media.
As with many things in life, putting all of your eggs in one basket is generally not recommended.
Do I really have to get pictures and ask my customers for reviews? I just don’t have the time / don’t like doing this!
To achieve the best results from your local SEO, you absolutely need a steady flow of customer reviews and pictures.
Google’s goal is to provide the best answer to any question asked of it, and reviews and images prove to Google that your business deserves to hold those precious top spots!
Getting reviews makes the biggest impact on rankings in Google Maps, while geo-tagged images (such as those from cell phone cameras) show Google the work that you perform and where you operate!
Google Business Profile leads account for up to 40% of the incoming leads that our highest performing local SEO campaigns receive, so the value of these efforts are hard to overstate!
How is local SEO different from traditional SEO?
While traditional SEO aims to improve a website’s visibility on a national or global level, local SEO targets potential customers in a specific geographical area. This involves optimizing for location-based keywords, writing locally relevant content, managing local business listings, ensuring accurate and consistent business information across the web, and getting links from both local publications and authoritative industry sources.
One element that differentiates local SEO from traditional SEO is the prime importance of a Google Business Profile (GBP). Optimizing your GBP listing, collecting Google reviews, and uploading photos of your business and services are all key elements of improving your local SEO.
Check out our blog on the nuances of local SEO to learn more!
How long will it be before I start seeing results from SEO?
The time required to see results from search engine optimization efforts can vary, however it can easily take six months to see your SERP rankings begin to climb. For this reason, choosing a more diverse approach to marketing tends to offer better and quicker results.
We recommend combining local SEO with a conversion-focussed website, pay per click advertising, social media advertising, and email marketing.
How do you measure the results of a local SEO campaign?
We are big believers in tracking the performance of our marketing campaigns and local SEO is no exception!
Lead generation is our primary concern, and the two main metrics we use to identify this are form submissions and phone calls from all sources.
Additionally, we monitor how well your website is performing on local keyword rankings via software. In addition to traditional SERP ranking analysis tools, we have a tool which allows us to produce geogrids – essentially providing us with hyper-localized search engine results page rankings. This granular approach helps us to detect neighborhoods or regions where there is room for improvement and then make changes as needed.