Control Your Lead Generation With Pay Per Click Google Advertising
With pay per click ads you can say goodbye to major swings in website traffic and inconsistent lead generation. When paired with a landing page that is optimized for conversion, PPC gives you a lead generation faucet that you can turn on and off as needed.
The Power of PPC: Faster, More Consistent Results
Traditional SEO works – but it is a long journey to the top of the SERP rankings: typically it takes 6 to 12 months for SEO to begin delivering results. With PPC, watch your lead-gen increase in as little as 2 weeks! Pairing PPC with SEO lets you start getting leads fast and helps you establish brand trustworthiness by allowing you to dominate the search results.
When you use PPC advertising, you’ll be as busy as you want to be. PPC gives businesses the flexibility to dynamically vary lead-gen; if your calendars are booked for the next two months – simply dial back your PPC spending. Have some schedule availability that you want to fill? Turn up the PPC spending and watch leads start pouring in!
Keyword / Campaign Research
It all begins with the right keywords. How do your customers look for your service and which keywords will deliver the best bang for your buck? We do a deep dive into the keywords related to your service and use that to lay the groundwork for a successful PPC campaign.
Landing Pages That Convert
Web traffic alone is not enough; you need a website that converts prospects into leads! You’ll get dedicated landing pages that are designed to facilitate your customer’s natural decision making process and make it easier for them to say “Yes, I want to work with you!”
Campaign Setup / Tracking
With keywords in hand and a landing page that can’t be beat, the next step is to set up your PPC campaign and establish tracking codes to monitor its performance. We work with Google’s AI assisted ad campaigns as it has proven itself able to deliver superior results.
PPC is a math problem: how much do your leads cost and how much revenue do you generate per lead? If leads are too expensive, we make changes to get your cost per click down. If the leads you’re generating are low value, we adjust to target your ideal customer.
Why Choose CTM?
Marketing companies love to make vague promises or tout their expertise at nebulously defined acronyms like SEO, CRO, CAC, and KPI. While we SEO and CRO with the best of them (and our results show that we do it better than most), we also recognize that there is more to marketing than jargon!
Enjoy Effortless Communication
Stop wasting your time dealing with middlemen and marketing account managers who don’t understand your business. When you choose Cut Throat Marketing you’ll always be speaking with someone who knows your business.
Work With a Home Service Business Specialist
Most marketers are generalists – providing decent results for any business type. By working with a specialist you will get superior results for your home service business. From plumbing to catering, roofing to pest control – we understand service businesses.
Get Proven Results
We are great at what we do – but why believe us? After all, every marketing company says the same thing! Well, you can believe us because we can prove it. Our clients generate more leads and more revenue – it’s just that simple. Check out our results to see for yourself:
Who We Can Help
Do you have a service area or a physical location and provide a service to your community? Then we can help you improve your marketing! Whether you want to grow your business, get more leads, or increase your revenue - we can help.
Find Out If We're A Good Fit!
Do we sound like a marketing company you might want to work with? Then let's find out! It all starts with a conversation. Send us a message and we'll schedule a time to discuss your business and goals!
PPC Google Advertising FAQs
What is the price of your PPC advertising plans?
The pricing for our PPC advertising plans is:
- $500 one time account setup
- $750 per landing page
- $500 monthly PPC management*
*This includes management of up to $2500 per month in PPC advertisements. Please contact us for pricing for larger advertising budgets.
Do I have to get a landing page(s)?
Generally we require our PPC clients to get landing pages for any new PPC ad campaigns. This is to ensure that your business is able to reap the benefits of PPC. Since you will be paying for every click, a poorly performing lander can completely torpedo your PPC campaign. If your business already has a high converting service lander, then developing a new lander may not be necessary.
Do I have to use a tracking number for PPC ads?
Yes, our clients must run a tracking number for their service landing pages. This is the only accurate way to identify conversions from your service page. This data helps Google improve lead quality and dramatically boosts PPC campaign performance.
How can I maximize the results of my PPC campaigns?
Online bookings are one of the best ways to boost your PPC campaign performance. By reducing the friction of setting up appointments you will vastly improve your conversion rate and reduce your cost per conversion. If online booking isn’t feasible, the next best thing is to follow-up to appointment requests ASAP – ideally via text message so your customer will be content ending their search.
Our Unified Inbox provides online bookings and reply automation, helping to keep cost per conversion low and reducing the workload associated with new customer bookings.
How long does it take to see leads start coming in?
Most of our clients will begin to see results within 2 to 4 weeks. It can take up to 8 weeks to get the best results as Google’s AI needs some time to fully dial in your campaign.
My last marketing company told me that paying for ads is a waste of money, and I should invest in SEO instead.
We get it, focussing purely on organic search seems like a great idea. And yet, time and time again marketing companies that focus purely on organic search produce disappointing results and their clients grow frustrated with poor lead generation.
PPC offers a quicker ROI, delivering results in just weeks compared to the 6 to 12 months for SEO. For every Google user who refuses to click on ads, there are far more who either don’t know or don’t care that a link is an advertisement. Finally, the best possible solution is to completely own your SERP – strong organic search results plus PPC reinforces your branding and builds customer confidence.