More Calls, More Jobs: Strategic Digital Marketing for Home Services
Getting enough leads to grow your home service business isn’t luck – it is the careful application of battle-tested marketing strategies. Cut Throat Marketing has a proven track record of taking service businesses to the next level!
Are you ready to reap the benefits of being Cut Throat?
How To Be Seen & Get the Leads You Need to Grow
If you’re still using a digital marketing strategy from just a few years ago, you are missing out on leads. Today, it is not enough to have great organic rankings, and PPC ads alone aren’t enough to maximize your internet marketing ROI. An effective digital marketing advertising strategy ensures that your target audience sees your brand across the entire search engine results page.
But the efforts don’t stop there. Your website needs to make it easy for your customers to say yes, your social media marketing needs to reinforce your brand message, your newsletters need to offer relevant and timely content, and that only covers your digital marketing services!
A full-service advertising agency like Cut Throat Marketing gets you the leads your small business needs to continue growing. Instead of trying to do it all yourself and having no time to run your business, choose proven professionals and book more leads!
Home Service Business Marketing Gets You:
More inbound calls, leads, and new clients
Increases your marketing return on investment
Increased customer loyalty & repeat customers
Automating Operations to help you get paid faster
Our Digital Marketing Services Include:
Digital marketing isn’t a single tactic. It’s an effective strategy that covers all the bases to put your business front-and-center for customers and makes it easier for them to say “yes.” Here are the core components of our lead-generation approach:
Marketing Strategy Design & Execution – Data-driven game plan design and hands-on execution.
Website & Content Production – A fast, mobile-friendly site with SEO-rich, persuasive content.
Pay Per Click (PPC) Advertising – Targeted Google Ads and Local Services Ads campaigns for instant leads.
Local Search Engine Optimization (SEO) – Google Business Profile management and local search optimization to dominate your service area.
CRM & Lead Nurturing – Customer Relationship Management setup, automation, and follow-up systems to convert inquiries into jobs.
Audience Retargeting – Smart ads that follow up with interested prospects on search and social platforms.
Marketing Analytics & Reporting – Transparent tracking of calls, clicks, and conversions, with reports that tie marketing to real ROI.
Ready to Book More Leads?
Schedule Discovery Call
It all begins with a conversation. In this free 30-minute call, we’ll discuss your business goals, challenges, and questions. More importantly, we’ll get to know your home services business and lay the groundwork for your custom marketing plan.
Receive a Growth Forecast
After the call, we’ll crunch the numbers and send you a personalized growth analysis. This report shows how many leads you’re currently leaving on the table and exactly what it will take to capture them. You’ll see your estimated cost-per-lead and projected monthly lead volume with Cut Throat’s strategy – no fluff, just a clear path to more revenue.
Start Getting More Leads
Once you give us the green light, we hit the gas. You can expect to see new leads coming in within the first two weeks of your campaign starting with us. As your marketing plan ramps up, your cost per lead will drop even further – and the phones will keep ringing.
What Your Digital Marketing Strategy Should Look Like
Cut Throat Marketing’s holistic approach ensures you show up everywhere and convert clicks into customers. An effective digital marketing strategy for home services should include:
Get Leads Fast with Paid Ads
Hit the ground running with Google ads to start generating leads fast and get a clearer picture of your business’s keyword landscape. Most businesses see new appointments within 14 days of starting.
High Value Landing Pages
Get landing pages which are built to sell your service. Instead of keyword stuffed sites that barely work, your website will be designed to turn more of your website visitors into leads.
Optimized for Local Search
To be found you need to be where your customers look! Optimizing your Google Business Profile ensures your local business shows up on Google Maps and Google local search results.
Track Conversions
Get the best results with a marketing campaign that actively tracks its performance and adjusts as needed to do more of what works and less of what doesn’t. Your business is unique and there is no one-size-fits all solution.
Use Ads to Keep Your Team Busy
Stay as busy as you want to be. As organic leads grow, ad spending can be dialed back to reduce your costs. Hiring a new crew and want more leads? Boost ad-spend and watch them come in!
Show The World Your Expertise
Show Google and your customers that your business provides expert service in its field with high-quality blog posts that answer your industry’s frequently asked questions.
Retarget Engaged Customers on Social
Persistence pays off in marketing. With search and social media retargeting ads campaigns you’ll see higher conversion rates as well as improved customer retention rates.
Newsletters for Existing Customers
Newsletters keep your current customers in the loop about seasonal services and special services. They are a proven way to improve customer retentions and build brand loyalty.
Streamlined Lead Engagement
Faster response times means fewer leads lost to your competition! By improving your lead engagement process with a unified inbox and/or automaton tools, you’ll see more prospects turn into leads.
Marketing for Home Service Businesses
Home service companies have unique needs compared to retail or online businesses. You deserve a marketing team that speaks your language and understands the trade. By choosing an agency that specializes in home services, you get experts who know how to make your phone ring off the hook in your specific industry. We work with:
Plumbing contractors
Roofing companies
Electrical contractors
Tree Service/Arborists
Fencing contractors
Landscaping & Lawn Care Businesses
HVAC companies
Pest Control Services
Carpet Cleaning Companies
Pool & Spa Companies
General Contractors
Siding & Window Contractors
Case Studies: Real Results
Want proof that our approach works? Check out our case studies to see how we’ve helped home service businesses like yours double their leads, boost sales, and dominate their local market.
Pest Control & Wildlife Removal
- 100% Share of Local Voice on Google Maps
- Dozens of Top Ranking Keywords on Google Search
- PPC Ads Generating $14.21 Leads
HVAC Installation & Repair
- Increase Website Traffic by 242%
- Reduced PPC cost per lead by over 75%
- Increased Lead Generation by 320%
Automotive Glass Repair
- Ranking in the Top 3 on Google Search against National Competitors
- Ranking in the top 2 on Google maps
- PPC Ad traffic with 33% Conversion Rate
Who We’ve Helped Grow
We’re proud to have partnered with a growing list of HVAC, plumbing, and other home service companies – and helped them all crush their growth goals.
Why Cut Throat Marketing?
We Know Clicks Don’t Pay the Bills
You can’t pay your crew with website clicks or Facebook likes – only ringing phones with qualified leads bring in revenue. That’s why we design every campaign to make your phone ring with real customers ready to book, not just boost your web traffic. We measure success by how many jobs you book, not by how many people visit your site, so your trucks stay busy and your bottom line grows.
Calls tracked, jobs counted.
You’ll see simple reports: number of calls, form submissions from the website (with the ability to review the form information), appointments booked via chat, and cost per lead.
Budget spent where it works.
If a keyword or ad stops delivering calls, we move funds fast, so you never pour cash into dead weight.
Crew schedules stay full.
Consistent call flow lets you keep techs on payroll year‑round and avoid costly downtime.
True cost‑per‑job clarity.
Knowing exactly what each booked appointment costs lets you price confidently, plan growth.
Month‑to‑month freedom.
Stay because the leads keep coming, not because you’re locked into a long contract.
Stop managing a parade of freelancers and ad reps.
One call to Cut Throat drops a full pit crew into your shop. Web devs, copywriters, media buyers, designers, and printers who already speak “plumbing‑and‑HVAC” fluently.
We revamp your site, line up Google and LSA ads, order truck wraps, schedule the photographer, haggle with the radio station, and even price those yard signs the HOA finally approved.
You get one invoice, one dashboard, and one throat to choke if something slips. We keep the marketing engine humming so you can stay focused on profitable jobs instead of chasing vendors.
Your All‑in‑One Marketing Pit Crew
One call, zero juggling.
We coordinate every vendor and channel – web, Google/LSA, print, radio, TV – so you never play middleman again.
Straight‑line reporting.
A single dashboard tracks calls, forms, and spend across all campaigns, making winners and losers obvious.
Unified brand voice.
From postcards to PPC ads, every piece carries the same look, tone, and promise homeowners remember.
Built‑in accountability.
With one team running the show, there’s no finger‑pointing. If something slips, you know exactly who to call.
We Work for You - Not Your Competition
Your ad budget stretches further.
Google ad space works like an auction: more bidders push the price up. By sticking with one client per trade in each town, we don’t add extra bidders that make your ads cost more.
Every idea has your name on it.
We’re not copy‑and‑pasting ads for two look‑alike companies on the same block. All of our writing, design, and testing is built around your trucks, your techs, and your customers.
No split loyalties, ever.
You’ll never wonder whose campaign we’re “boosting” this week. Our only scoreboard is how many calls and bookings land on your calendar.
Your data stays in your toolbox.
The search terms we discover, the call recordings we analyze, the tweaks that make the phone ring. None of that is shared or resold to the folks across town.
When you bring us on board, we shut the door on every other business in your line of work and zip code. No two plumbers on the same street, no rival roofers across town, just you. That single‑client rule keeps Google’s ad auction from turning into a bidding war that eats your budget, lets us pour all our creative energy into telling your story, and guarantees every call we drum up lands on your calendar, not the guy down the road. In short: one partner, zero conflicts, more customers for you.
Your customers can spot off‑shore copy a mile away. It’s the difference between “replace HVAC media” and “swap the filter before the kids start sweating.” Our U.S. writers grew up in the same neighborhoods your techs service, so they nail the everyday slang, punchy humor, and pain‑point chatter that instantly clicks with homeowners. That familiarity lowers the guard, raises click‑through rates, and makes your phone ring with prospects who already feel like they know you.
Words That Sound Like Home
Locals trust locals.
Warm, down‑to‑earth language reassures homeowners that you’re the neighbor they can rely on, not a faceless chain.
Better first impressions.
Plain‑spoken ads keep prospects from bouncing to your competitors, so your marketing dollars aren’t wasted on clicks that go nowhere.
Fewer price shoppers.
When people feel understood, they value your service over “whoever’s cheapest,” leading to higher‑margin jobs.
Referrals come easier.
Customers share posts and emails that “sound like us,” widening your word‑of‑mouth reach without extra ad spend.
Our Pricing: More Leads, Zero Long-Term Contracts
We believe in earning your business with results – not binding you with fine print. Our digital marketing services are offered on a simple month-to-month basis. Stay because you’re getting great leads, not because you’re locked into a long contract. Whether you’re a smaller local outfit or a multi-location company, we’ll craft a marketing plan that fits your budget and growth goals. Every plan is focused on maximizing ROI and delivering more booked jobs per dollar.
Get a custom quote and marketing plan tailored for you.
About Cut Throat Marketing
Cut Throat Marketing is an award-winning full-service marketing agency based in Columbia, SC, and we specialize in helping home service companies reach their full potential. Unlike a web design shop that just builds websites, or a so-called “digital marketing” agency that fumbles traditional media, our in-house team does it all. From SEO and PPC campaigns to print ads, radio, and TV, we provide the full spectrum of marketing services needed to take your business to the next level – all under one roof.
Ready To Stop Settling? Get Cut Throat!
Stop wasting money on mediocre marketing and start getting the leads you deserve. It’s time to stop settling and get aggressive about your growth. Schedule your free discovery call now and get a complimentary market analysis, estimated cost-per-lead, and projected lead flow for your business. See how many more jobs you could be booking every month – and then let’s make it happen.
The Cut Throat Marketing Blog: See How We Think
Want a deeper look at how we approach digital marketing for home services? From how AI is changing the face of online search to what makes a great value proposition, our blog is full of insights into how we stay ahead of the curve. Check out the blog for marketing tips, industry trends, and a look at what drives our strategies.
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