by KatBenson | Sep 18, 2023 | Blogs
How to Effectively Track Marketing ROI for Your Small Business The only way to know if your marketing is working is by tracking your return on investment – otherwise you’re just shoveling money into a hole and hoping for the best! That isn’t to say shoveling...
by Geoffrey Giles | Aug 24, 2023 | Blogs
Understanding Value Propositions: Their Crucial Role in Small Business Success Every small business should have an answer to the question: “Why should your ideal customer choose to work with you instead of one of your competitors?” This seemingly simple question is...
by Geoffrey Giles | Aug 7, 2023 | Blogs
Understanding the Importance of Title Tags and Meta Descriptions SEO helps your customers find your business online – however most small business owners neglect the details and their search engine results page ranking suffers as a result! Two fundamental, yet...
by Geoffrey Giles | Jul 30, 2023 | Blogs
What is Local SEO Keyword Research? If you have ever typed “Tacos near me” into Google, you have performed a local search. Perhaps you’re not a taco person – while I personally find the idea incomprehensible, you still have likely performed a local search for...
by Geoffrey Giles | Jul 7, 2023 | Blogs
How will AI affect marketing for my service business? Ever since ChatGPT hit the scene at the end of 2022, the news has been filled with sensationalist headlines, variously calling AI a harbinger of the end or as a savior which will revolutionize business. However,...
by Geoffrey Giles | Jun 30, 2023 | Blogs
How to Optimize Your Google Business Profile: Perfecting Your Profile (Part 1) It may surprise you, but one of the very best things you can do to improve your business’s online presence is entirely free. Google Business Profile (GBP) is a free tool from Google that...
