by Geoffrey Giles | Mar 9, 2023 | Blogs
The Myriad Benefits of SMS Marketing Over the past few years SMS marketing has proven itself to be one of the most cost-effective marketing channels available. While email marketing is still a viable strategy – text messages are read more often, more quickly,...
by Geoffrey Giles | Feb 1, 2023 | Blogs
What Strategies Can a Company Use During an Economic Downturn? When times are good, marketing is easy. Place more ads, buy more equipment, hire new staff, and then watch your business grow! However, when the threat of recession is looming, consumer spending drops and...
by Geoffrey Giles | Jan 16, 2023 | Blogs
Setting Up a Google Business Profile If you’re running a small business and you don’t have a Google Business Profile, you are missing out on free advertising. Put simply, Google allows businesses to create a business page detailing the services they provide, hours,...
by Geoffrey Giles | Nov 1, 2022 | Blogs
An Introduction to the Psychology of Decision Making: The 8 Micro-Yes Series When creating content for your sales funnel, the goal is simple: get your customer to say “Yes, I will buy your product.” However, focussing on this last “Yes” is problematic, as it misses...
by Geoffrey Giles | Oct 23, 2022 | Blogs
Help! My Google Rankings Dropped After the Latest Google Algorithm Update Have you seen a sudden drop in your Google rankings and page traffic in the past month? Well, Google rolled out a major update in August and another big change followed close on its heels in...
by Geoffrey Giles | Jul 23, 2022 | Blogs
How to Get More Google Reviews with Less Work There are three main approaches small businesses can take to get more Google reviews and two of them are a waste of time. If you want to get more positive reviews from real customers, automated review management is the way...
by Cynthia Giles | Apr 14, 2022 | Blogs
Conversion Rate Optimization: The Data Driven Approach to Growing Your Business When thinking about digital marketing, too often small business owners fixate on paid ads or search engine optimization. While these are valid strategies for increasing the number of...
by Cynthia Giles | Jan 28, 2022 | Blogs
Marketing attribution isn’t just for large businesses anymore. Recently the number of ways a business can communicate with their customer has exploded with new marketing channels seemingly opening up every year. All of the tried and true methods such as...
by Geoffrey Giles | Jan 28, 2022 | Blogs
What is Local SEO, and how do I use it? There was once a time when a business was able to thrive without an online presence – knowing that with well placed signage customers would somehow find their way to the door. Nowadays that simply isn’t true, and a website...
by Cynthia Giles | Mar 24, 2021 | Blogs
Facebook Ads v. Google Ads: Which One Is Better for Your Business? In the world of online advertising, there are two kings: Facebook and Google. Between the two of them, they account for a large percentage of all ad traffic online. Given how many people use at least...
