by KatBenson | Sep 18, 2023 | Blogs
How to Effectively Track Marketing ROI for Your Small Business The only way to know if your marketing is working is by tracking your return on investment – otherwise you’re just shoveling money into a hole and hoping for the best! That isn’t to say shoveling...
by Geoffrey Giles | Aug 24, 2023 | Blogs
Understanding Value Propositions: Their Crucial Role in Small Business Success Every small business should have an answer to the question: “Why should your ideal customer choose to work with you instead of one of your competitors?” This seemingly simple question is...
by Geoffrey Giles | Aug 7, 2023 | Blogs
Understanding the Importance of Title Tags and Meta Descriptions SEO helps your customers find your business online – however most small business owners neglect the details and their search engine results page ranking suffers as a result! Two fundamental, yet...
by Geoffrey Giles | Jul 30, 2023 | Blogs
What is Local SEO Keyword Research? If you have ever typed “Tacos near me” into Google, you have performed a local search. Perhaps you’re not a taco person – while I personally find the idea incomprehensible, you still have likely performed a local search for...
by Geoffrey Giles | Jul 7, 2023 | Blogs
How will AI affect marketing for my service business? Ever since ChatGPT hit the scene at the end of 2022, the news has been filled with sensationalist headlines, variously calling AI a harbinger of the end or as a savior which will revolutionize business. However,...
by Geoffrey Giles | Jun 30, 2023 | Blogs
How to Optimize Your Google Business Profile: Perfecting Your Profile (Part 1) It may surprise you, but one of the very best things you can do to improve your business’s online presence is entirely free. Google Business Profile (GBP) is a free tool from Google that...
by Geoffrey Giles | Jun 5, 2023 | Blogs
Important Service Business Marketing Metrics and How to Measure Them As a small business owner, there isn’t enough time in the day to keep on top of digital marketing by yourself. It might be difficult to figure out what makes someone qualified to do marketing for...
by Geoffrey Giles | May 28, 2023 | Blogs
What You Need To Know About ChatGPT and Modern AI – No Speculation, No BS, Just The Facts If you’ve been paying attention to technology news lately, you doubtlessly have seen the often hyperbolic reporting about ChatGPT. Headlines variously proclaim that this is...
by Geoffrey Giles | May 14, 2023 | Blogs
Digital Marketing Strategies for Local Service Businesses Digital marketing encompasses a wide range of services and can feel overwhelming to the uninitiated. When you work with an outsourced digital marketing agency, your company will be able to maximize its...
by Geoffrey Giles | Apr 28, 2023 | Blogs
A Beginner’s Guide To Local SEO As a small business owner, understanding the fundamentals of local SEO is crucial if you want to expand your local online presence and attract a larger customer base. In this comprehensive beginner’s guide to local SEO, we will provide...
