by Cynthia Giles | Jun 6, 2019 | Blogs
Digital Marketing Campaigns: 6 Steps For A Powerful Digital Strategy If you’re like most business owners, you know that a digital marketing campaign can give your business a serious boost. Running a campaign can attract new prospective clients, generate more leads,... 
by Geoffrey Giles | May 29, 2019 | Blogs
What Metrics Matter the most when Running a Google Ads PPC Campaign? When it comes to running Pay-Per-Click (PPC) campaigns, what metrics matter the most? Should you be focused on Click-Through-Rate (CTR)? Conversion rate? The total number of clicks? The... 
by Geoffrey Giles | May 23, 2019 | Blogs
SEO 101: What to do when Google Search Search Console Can’t Crawl Your Site Because of Robots.txt The first rule of Search Engine Optimization is simple: Make sure that Google – and the other major search engines – can properly access your site! If they... by Cynthia Giles | Feb 5, 2019 | Blogs
Influencer Marketing It isn’t often that multiple films come out at the same time about the same topic. And yet two new documentaries—Fyre Fraud and Fyre: The Greatest Party that Never Happened—purport to illuminate the strange case of the Fyre... 
by Cynthia Giles | Oct 26, 2018 | Blogs
Social Media Safety Now-a-days, more people get their information from social media than search engines. From recipes for the best fried egg and avocado dish to which local doctor works with homeopathic remedies, we use social media platforms like Facebook, Twitter... 
by Geoffrey Giles | Sep 25, 2018 | Blogs
SEO, Copywriting, and Creativity SEO Content Development and Paying Attention to Your Audience SEO content writing isn’t necessarily the most glamorous of tasks: the content itself is usually geared more towards garnering attention from Google search results, with the... 
by Geoffrey Giles | Aug 21, 2018 | Blogs
Top 5 Ways for Small Businesses to Increase Web Traffic Surprisingly, it isn’t common knowledge that small businesses should have a website. In fact, less than 2/3 of small businesses have a dedicated website, preferring traditional advertising (or none at all).... 
by Geoffrey Giles | Dec 4, 2017 | Blogs
Graphics and SEO When designing a website or writing an article, it is often easy to get carried away with the topic. But what might seem Totally Awesome to you might not be as captivating to other readers. How do we ensure we generate interest to complete the sale,... 
by Cynthia Giles | Nov 20, 2017 | Blogs
Your Website is YOUR Customer Service Representative Back when I was a kid, when you wanted to purchase something, you had to go to a store and walk around to shop. Sometimes I would even have to ask a clerk about what it was I was looking for and why I needed that... 
by Cynthia Giles | Jun 21, 2017 | Blogs
What is Marketing? Marketing is not simple. It is not a part of the sales process nor is it something that can be done at night, last minute, just so you have a website online. The reason we all think marketing is simple is because the dictionary tried to define it....