Know Which Marketing Really Makes Your Phone Ring
One dashboard pulls your calls, forms, Google Ads, and website traffic into a single view, and tags every call by where it came from.
5.0★ · 29 Google Reviews · Serving Columbia, SC since 2017 · Google Partner
Rather just call? (803) 470-6557 · You’ll talk to a real person in Columbia.
Every call tagged by source. See where each call came from, whether that’s a Google Ad, organic search, your Google listing, or a specific page, not just that the phone rang.
Lead quality you can see. Your calls show up tagged by source, with qualified conversions shown next to the raw count, so wrong numbers don’t camouflage themselves as qualified leads.
One live view. Calls, forms, Google Ads, and website traffic in a single dashboard you can open any time.
You spend considerable money every month to make the phone ring in Columbia. The report you get back shows clicks, impressions, and a rank that went up. None of it tells you which ad booked the $8,000 job last week, or whether half of those “leads” were wrong numbers and robocalls. So you keep paying for activity and guessing at results. We set up tracking that follows every call and form back to its source, the ad, the page, or the listing it came from, then put it in one dashboard you can open whenever you want.
Marketing Analytics in Columbia, SC That Ties Every Lead Back to the Dollar That Drove It
You open one screen and see the source behind every call, instead of a single quantity you have to trust.
Your calls and forms, tagged by source.
Every call that comes in gets labeled by where it came from: a Google Ad, an organic search, your Google Business Profile, or a specific page. You stop guessing which channels are doing the heavy lifting.
Your Google Ads spend and what it returned.
We lay out the full year before anything runs: which channels receive how much of the budget, when each one runs, and what it’s designed to achieve for the number you gave us. You see the entire plan, and where every dollar is pointed, before a cent of it goes live.
Your website traffic and what converts.
Sessions, the pages people land on, and the amount that turn into a call or form, broken out by channel.
Your Google Business Profile activity.
Calls, website clicks, and how often you show up in Maps and Search around Columbia.
Junk calls don’t disappear into the total. The dashboard surfaces the source tags and the qualified-conversion data already in your call tracking, so wrong numbers and robocalls stay visible instead of inflating one “leads” number.
If your booking or CRM system has an open API, we can pull closed jobs and revenue into the dashboard too. Out of the box, the dashboard tracks leads, not booked revenue.
A Real Dashboard, Name Hidden
This is a live dashboard we run for a service business in the Columbia area, with the name hidden. Every call that comes in is sorted automatically into one of more than a dozen source labels, with no spreadsheet and no guessing. A few of them:
- a Google Ad that led to the website, then to a call
- an organic call straight from the website
- a caller matched to a name on lookup
- a call the system couldn’t match to a name
You open one screen and see the source behind every call, instead of a single quantity you have to trust.
From First Call to Live Dashboard
Before we recommend changing a single campaign, we show you what your marketing is doing right now.
Week 1: We set up real tracking.
We put proper call tracking, GA4, and Search Console in place, configured in your name. If you came in without the basics, you leave the first week with them in place. Then we show you what was actually being measured before, and what wasn’t.
Weeks 2 to 4: We tag and build.
Calls and forms start coming in tagged by source while we build your dashboard around the numbers that map to booked work.
Month 2: We walk the numbers with you.
You have your first review with Geoffrey, our lead digital marketing strategist. He shows you what is paying off, what isn’t, and what he would change.
Ongoing: It stays live and stays honest.
The dashboard updates as the data comes in. Calls keep landing tagged by source, and we tell you where the money is going.
Built for Trades, Not Tech Companies
Every call traced to where it came from.
The dashboard shows the source behind each call, the ad, the listing, or the page, so you can see which channel is producing work, not just that the phone rang.
Reports a business owner can read.
Every number on your dashboard ties to a call, a form, or a dollar. No charts you need a data team to translate. You open it, you see what is working, and you make the call.
You see the same numbers we do.
Your dashboard is live and open to you any time. The tracking foundation we set up, your GA4 and Search Console, is configured in your name and stays yours. Nothing about your marketing sits behind a screen only we can see.
Rather just call? (803) 470-6557 · You’ll talk to a real person in Columbia.
From $1,500 to Build, $99/Month to Run
Every dashboard is custom, so the price depends on what you are running and what you want to see. The starting points:
| What | Starting price |
|---|---|
| Setup — builds the dashboard and puts any missing tracking in place, in your name | $1,500 one-time |
| Monthly — keeps it live, updating, and tagged | $99 a month |
What you are paying for is visibility you can act on: every call tied to its source, the qualified-conversion data shown next to the raw count, and one place to see all of it instead of a stack of separate logins. That is the difference between knowing where your money went and guessing.
See the Sample, Then Your Own Numbers
Start with the sample dashboard. It is a real account with the name hidden, so you can see the calls, the source tags, and the layout before you talk to anyone. If it looks like the clarity you have been missing, send the form and Cynthia Giles, our CEO and lead designer, will walk through your own numbers with you.
No credit card, nothing to sign. Cynthia will contact you. If the numbers don’t make the case for working together, you’ll hear that straight too. And if you come on board, it’s month to month, no contract.
Rather just call? (803) 470-6557 · You’ll talk to a real person in Columbia.
Common Questions
What exactly do I get?
A live dashboard that pulls your calls, forms, Google Ads, website traffic, and Google Business Profile into one view, with every call tagged by where it came from. You can open it any time.
Can I see one before I commit?
Yes. The live sample dashboard is a real account with the name removed. Look at the calls, the source tags, and the layout, then decide.
What does it cost?
Setup starts at $1,500 and includes any tracking we need to put in place in your name. Monthly rates starting at $99 keep the dashboard live and updating. Every build is custom, so we price it to what you are running.
Do I own my data?
You own the foundation. The tracking we set up, your GA4 and Search Console, is configured in your name and stays with you if we ever part ways. The dashboard itself is built and hosted inside our analytics platform, so the live dashboard does not travel with you, but the accounts feeding it are yours and the data in them stays yours.
Can you track booked jobs and revenue, not just leads?
If your booking or CRM system has an open API, we can pull closed jobs and revenue in. It is not part of a standard build and it is something we would scope with you first. Out of the box, the dashboard tracks leads: calls and form submissions, tagged by source.
Do I have to be running Google Ads to use this?
No. The dashboard works for whatever you are running, whether that is Google Ads, organic search and Local SEO, your Google Business Profile, or all of it. It is built to show you which of those is actually producing calls.
Who will I be working with?
Geoffrey, our lead digital marketing strategist. He sets up the tracking, walks you through the numbers, and is who you call with a question. One number, one person who knows your account.
Do you only work with Columbia businesses?
We are based in Columbia and mainly work with service businesses across the Midlands, including Lexington and Irmo, but we take on non-local clients as well. The tracking and the dashboard work anywhere; the local part is that you can sit across the table from us.