You Set the Goals. We Build and Run the Marketing Strategy to Hit Them.
Bring us your growth goals & budget, we'll map a year of spend across every channel that gets your phone ringing, and one team runs all of it.
5.0★ · 29 Google Reviews · Serving Columbia, SC since 2017 · Google Partner
Rather talk to a person? (803) 470-6557 · You’ll talk to a real person in Columbia.
One team for all of it.
Every piece of your marketing, from SEO and ads to vehicle wraps and radio, run by the same people on one plan.
One client per trade, per market.
We work with one business per trade in your market, so your budget and your campaigns are built only for you.
You see the real numbers.
Every call and every form that comes in, with the cost per lead, in plain numbers.
You already know the number you’re chasing this year. A second crew. A bigger month, every month. Getting booked before your busy season instead of scrambling once it hits. What you don’t have is a single plan that puts your whole budget to work toward that number, with one team running every piece of it.
Done right, you feel it on the calendar. A steadier stream of phone calls. Fewer dead weeks between the busy stretches. Work coming in while you’re out running calls, instead of after you’ve noticed it went quiet.
How We Build and Run Your Home Services Marketing Strategy in Columbia, SC
You give us the number you’re trying to hit this year and the budget you’ve got to hit it with. From there, the whole marketing operation is ours to run, and ours to answer for.
We find where your cheapest leads are.
Before any money moves, we go through your actual market: what your customers are searching, where calls are already coming in, and what it costs to bring each one in. That’s the free assessment, and it tells us which channels will earn the most for every dollar you put in. The plan gets built on what your market is already doing.
We map the whole year and set where the budget goes.
We lay out the full year before anything runs: which channels receive how much of the budget, when each one runs, and what it’s designed to achieve for the number you gave us. You see the entire plan, and where every dollar is pointed, before a cent of it goes live.
One team builds it and runs all of it.
The same crew that built the plan puts it to work and keeps it running: your website and the searches that bring people to it, Google Ads and Local Service Ads, your Google profile and the Map Pack, the emails and texts that follow up with leads who go quiet, and the offline pieces too; from truck wraps and print to radio, TV, and local sponsorships. One plan, one team, nothing for you to hand off or chase down.
We move the money toward what's working.
Once it’s live, every call and every form comes in tracked, with the cost per lead attached. When a channel is bringing leads in cheap, we put more behind it. When another goes quiet, we move that money somewhere it earns. Your budget keeps shifting toward your cheapest leads, all year.
Your suppliers may set aside co-op marketing dollars you’re entitled to. We don’t hold that relationship or collect the money, but we’ll help you claim what you’re owed and put it to work in the plan, instead of leaving it on the table.
“THE marketing department for small and medium sized businesses” — Jim DeWitt, Google review ·
Marketing You Don't Have to Think About
You’ve got a business to run. You shouldn’t also be the one wondering whether this month’s ad budget is working, or what to fix when the phone slows down. You set the goal and the budget. After that, the marketing is ours, and you get back to the part only you can do, which is running the operation.
Four Things You Get With Cut Throat Marketing
One team for all your marketing needs.
When something’s working or something slips, there’s no finger-pointing between vendors, because it’s all one team. You call the same US-based crew that already knows your account, you explain it once, and someone’s on the hook for the whole result, not just their slice.
One client per trade, per market.
When you hire us, we close the door on every other business in your trade in your market. Your budget never bids against another one of our clients, and the playbook we build for you never gets handed to the competitor across town. Your campaigns are yours, and only yours.
You own everything.
Your domain, your website, your Google profile, your ad accounts, the content we write, the numbers we track; all of it is in your name from day one. If you ever decide to leave, you take the whole thing with you, lead history and all.
You see the real numbers.
You’re never in the dark about what’s working. Every call and every form is tracked, and you see it with the cost per lead attached, in plain numbers: how many came in and what each one cost to get. When you want to know whether the marketing is working, the answer is a count you can read in ten seconds.
Rather just call? (803) 470-6557 · You’ll talk to a real person in Columbia.
Get A Free Marketing Assessment
Before you spend a dollar with us, we’ll take a real look at your market: what your customers are searching, what it’s costing to reach them, and where your best, cheapest leads are most likely to come from. You walk away with a straight read on what’s working, what’s wasting money, and what it would take to hit the number you’re after. It’s free, there’s no obligation, and you keep what we find either way.
If it makes sense to work together after that, we scope the year-long plan from what your market actually needs and bring the cost back to you before you commit to anything. We can’t give you a price without an assessment because the right number depends on your market and your budget, and we’d rather quote it straight than anchor you to a guess.
No credit card, nothing to sign. Cynthia Giles, our CEO and designer, will contact you. If the numbers don’t make the case for working together, you’ll hear that straight too. And if you come on board, it’s month to month, no contract.
Rather just call? (803) 470-6557 · You’ll talk to a real person in Columbia.
FAQ
How much does this cost?
There's no fixed number, because the right budget depends on your market, your goals, and what you're already spending. The assessment is free. If you decide to move forward, we scope the year-long plan and quote it before you commit to anything, so you see the full cost up front. After that it's month to month, with no contract.
How is this different from just getting SEO or Google Ads from you?
Those are single services, each run to its own scoreboard: rankings for SEO, cost per lead for ads. They work well if you've got a handle on the rest and just need one piece handled. This is the whole marketing function instead. We decide which channels to run and how much each one gets, move the budget around as the numbers come in, and run the offline and vendor-managed pieces a single service doesn't touch. With a single service, you're still the one tying it all together. With this, that's our job.
Am I locked into a contract?
No. Everything is month to month. You stay because the phone keeps ringing, not because you signed something. And because you own your website, your ad accounts, your Google profile, and your lead history, you can take all of it with you whenever you want.
How soon will I start seeing calls?
It depends on the channel. Paid ads and your Google profile tend to bring in calls soonest, while the longer-term pieces like SEO build over months, not days. The plan we map for you spells out what to expect from each channel and a rough timeframe, so you're not left guessing. We'd rather tell you what's realistic than promise a number we can't stand behind.
Do you only work with home services businesses?
No. We grew up in home services, so HVAC, roofing, electrical, and the trades around them are where the playbook was built and where we're strongest. But the same approach can apply to any local business that gets found on Google and hired over the phone. Our wheelhouse has expanded greatly over the years and we now have a variety of clients in different industries. If customers search for what you do and call to book it, we can run your marketing.
Will my account get handed off to different people?
No. One US-based team runs your account from start to finish, and the people who build your plan are the ones who run it. When you call, you're talking to someone who already knows your business, so you're not re-explaining it every few months.
Will you tell me which leads turned into booked jobs?
We track the calls and forms that come in, and what each one costs you. What we don't do is claim to know which ones your team closed, because that happens after the phone rings, on your side of the counter. So the numbers you see from us are straight: how many leads came in, through which channel, and what they cost. What you do with them is what determines your close rate.