Chart-Topping Rankings, Cost-Effective Clicks: A Tale of SEO and PPC Synergy
Ranking on top of Google puts your business in front of thousands of prospects every day and can single-handedly propel your business to success. With the right strategy and perseverance, we were able to help Jeffcoat Pest Control come to dominate their local SEO market, and use PPC ads to ensure their technicians’ schedules are always kept full.
No commitment required.
Rather just call? (803) 470-6557 · You’ll talk to a real person in Columbia.
Pest Control & Wildlife Removal Services
Jeffcoat Pest Control has been a client with us for just over a year now and is a great case study in what happens when you take a focused approach to your marketing strategy. Pest control and wildlife removal are highly competitive industries with dozens of local players, and businesses require a comprehensive and thoughtful approach to marketing in order to stand out.
Our strategy for getting Jeffcoat Pest Control to the top of their industry included comprehensive marketing strategy development, a full website build, local SEO optimization, and pay-per-click advertising.
Scope of Work
Dominant Local SEO Performance & Efficient PPC Leadgen
Ranking On Top of Google Search
When you search for pest control and animal removal keywords in the South Carolina Midlands, you’re going to find Jeffcoat Pest, usually within the top 3 organic results.
Leading the Pack on Google Maps
In addition to dominating traditional Google search results, Jeffcoat Pest Control stands above the rest on Google Maps, securing 100% share of local voice and ranking 1st for most relevant keywords.
Generating Leads for Just $14.31
For every call or form submission that Jeffcoat Pest Control received from PPC campaigns, they spent just $14.31. This affordable on-demand lead generation helps them keep their technicians fully booked.
How We Achieved Our Results
Value Proposition Development
Jeffcoat Pest Control came to us without any clearly defined value propositions, leaving customers to guess why they should work with them over their competitors. During our onboarding process we learn what makes our clients special and develop effective value propositions from that information, helping set their brand apart from the competition.
Website Redesign
Maximizing SEO performance starts with your website. We built Jeffcoat Pest Control a website from the ground up, and the results speak for themselves. From service pages which please the Google bots (as well as convert effectively) to blog posts which build authority, Jeffcoat Pest Control’s website dominates high volume keywords across their industry.
Google PPC Advertising
Even with dominant local SEO performance, being able to pay a few dollars to generate high quality leads is incredibly powerful. Using Google PPC Smart Campaigns, we were able to quickly identify and target their ideal customers at just $14.31 per lead. This allows Jeffcoat Pest to dynamically scale their lead generation simply by varying their PPC spending.
Local Search Engine Optimization
Local SEO is the lifeblood of service businesses. If your prospects can’t find you on Google or Google Maps, they can’t become your customers. By optimizing Jeffcoat Pest Control’s Google Business Profile, building local directory links, and improving their reviews generation pipeline, we helped them achieve top results for local keywords on Google and Google Maps.
Ready To Improve Your Marketing Budget’s ROI?
Are you ready for your marketing budget to start doing more? It all starts with a conversation. Send us a message and we’ll schedule a time to discuss your business and goals.