Get Marketing For Your HVAC Company Your Competitors Can’t Buy.
You get HVAC marketing run by people who already know how your customers search and how they pick. You own the leads it brings in, the data behind them, and everything we build, from day one.
5.0★ · 29 Google Reviews · Built on home services since 2017 · Google Partner
No commitment, no credit card.
(803) 470-6557 · You’ll talk to a real person on our team.
One HVAC company per market.
We won’t sign your competitor, so you’re never splitting a strategy, an ad budget, or our attention with the shop across town.
Yours from day one.
The ad account, the website, the leads, and the data behind them are built in your name. If you ever leave, all of it goes with you and the next team picks up where we stopped.
Real leads, counted straight.
We track the calls and form submissions your marketing brings in, and a person screens them so spam and sales calls don’t pad the number. No clicks, no impressions, no report you can’t read.
Your summer is wall-to-wall and your spring and fall are uncomfortably quiet. The phone runs hot from the first real heat wave to Labor Day, then falls off a cliff, and the slow months are the ones where you’re looking at payroll wondering where the next change-out comes from. Meanwhile the big shop across town, the one that got bought out a couple years back, is on every screen in the market because it can outspend you ten to one. You’ve put money into getting found online before. The rankings moved, the report looked busy, and your techs still had open slots on the board. The fix was never more indecipherable digital interactions. It’s the phone ringing with people ready to book an install or a service call, in the months you actually need the work.
Where We’d Start Your HVAC Marketing, and Why
We don’t turn everything on at once, and we don’t pretend every piece pulls the same weight. Here’s the order we’d work your marketing and what each part tends to bring in.
First, the map.
Your Google Business Profile and the map pack are the cheapest lead source to win and the fastest to pay off, so they come first. In the accounts we run, once the profile ranks well, close to 40% of the leads come right off the map. These are the people who searched, saw you near the top, and called without ever looking at your website. For a service people search for the second their system quits, showing up at the top of the map is half the job. The work and what it costs is on our Google Business Profile and Local SEO pages.
Then, ads.
Once you’re visible on the map, a tight Google Ads and Local Services Ads setup, pointed at a landing page built to convert, is next. With the campaign and the page both dialed in, paid tends to account for 30 to 40% of the leads an HVAC company brings in, and it’s the lever you can turn up the day you want more work. In summer, when every homeowner with a dead AC is searching at once, paid puts you in front of them as soon as they search. How we run it and what it costs is on our Google Ads and Website Design pages.
Then, the long game.
Full Local SEO and a broader strategy come after the first two are producing, because they’re the slowest to mature and, on their own, account for 10 to 20% of leads. They’re what compounds, the work that keeps the phone ringing without paying per click for every call, but they build on top of the map and the ads, not instead of them. The full scope is on our Local SEO and Marketing Strategy pages.
The free review tells you where to actually start, based on what you already have running.
HVAC Marketing in Columbia, SC That Gets You Picked
When someone’s AC quits in July, they grab their phone, search, and call one of the first names they see with solid reviews. They’re not taking the time to read your About page. When it’s a planned change-out, they slow down, get two or three quotes, and weigh who they trust to put a $12,000 system in their house. Your HVAC marketing has to win both: the panic search that books a same-day service call, and the homeowner taking their time on a full system replacement. Most marketing chases one and ignores the other.
HVAC, In the Field
HVAC · Columbia, SC
Carolina Comfort
By improving their website’s conversion rate in combination with Google Pay Per Click ad campaigns, we were able to reduce Carolina Comfort’s cost per conversion by over 75% – slashing costs from over $100 to just 26.31!
What Comes With Every Build
One HVAC company per market.
We market one HVAC company per market. We won’t take your competitor as a client, so we’re never building for both of you. Everything we uncover about your market, your competitors, and the searches that turn into booked jobs goes to you, and stays away from anyone who’d use it against you.
100% US-based team.
Every person who writes your ads, builds your pages, and manages your account is based in the United States. Your marketing has to sound like someone who knows how your customers actually talk. When it sounds like a real person in your market, they call. When it reads like it was translated or templated, they scroll past.
The Ownership Guarantee.
Whatever we build or run for you (the ad account, the website, the profiles, the content, the leads, and the data behind them) is in your name from the first day. If you ever leave, every piece of it goes with you, and whoever does the work next starts from where we stopped, not from zero.
Month-to-month. No contracts.
We keep HVAC companies by getting the phone to ring, not by locking them in. If the leads stop, you should be able to walk, so you can. Stay as long as the numbers work.
(803) 470-6557 · One call. You’ll see where your leads come from now, where they’re leaking, and which services would fix it first.
See What’s Bringing Your HVAC Company Work, and What Isn’t
The free review is a straight read of how your HVAC company gets found and hired right now. We look at where your leads come from, what’s working, and where money is going out without coming back. You’ll leave knowing the fastest wins for your situation, the fixes that bring in the most work for the least lift, and the order worth doing them in. If you’re already running marketing, we’ll show you what it’s actually producing.
No credit card, no commitment. If the math doesn’t make a case for hiring us, you’ll hear that too.
Rather just call? (803) 470-6557 · You’ll talk to a real person in Columbia.
Common Questions
You're in South Carolina. Can you market my HVAC company if I'm somewhere else?
Yes. We market HVAC companies across the US. The work (the ads, the SEO, the pages, the profiles) happens online and inside your accounts, not in person, so where you are doesn't change what we can do. The one thing that depends on location is exclusivity: we take one HVAC company per market, so your market has to be open when you come to us.
Is this a service I buy, or do I pick from your other services?
This page is about how we market HVAC companies. The actual work gets done through specific services: Google Business Profile, Google Ads, Local SEO, website design, and a few others. The free review tells you which ones your situation needs and in what order, and each service page lays out exactly what it includes and what it costs. You're not signing up for everything. You start with what moves the needle first.
If I stop working with you, do I lose my website, my ad account, my leads?
No. Whatever we build or run for you lives in your name from the first day: the ad account, the website, the profiles, the content, the leads, and the data behind them. If you leave, all of it goes with you, and whoever picks up the work starts where we stopped. We don't build in our own accounts and we don't hold your logins to keep you around.
What do you do when the phone slows down in spring and fall?
That's when the budget shifts, not when it shuts off. Shoulder season is when the big shops keep spending and the smaller ones go dark, which is exactly backward. We keep your map presence and ads working on tune-ups, maintenance plans, and off-season offers, so you're filling the board through the slow months and building the pipeline that's already warm when the next heat wave hits.
Can you guarantee I'll rank #1 or get a set number of leads?
No, and be careful with anyone who does. Google decides who ranks, and nobody outside Google controls that, so no one can honestly promise it. We won't promise a lead count either, because that depends on your market, your budget, and your competition. What we commit to instead: marketing built to the highest standard we know, real calls and form submissions screened by a member of our team so you see actual leads instead of activity, and everything in your name from day one.
Can you get me installs and change-outs, not just service calls?
Yes. Replacement and installation work is a different search and a different message than emergency repair, so the keywords, the ad targeting, and the landing pages get built around it with purpose. A homeowner pricing a full system isn't searching the same way as someone whose AC just died, and the marketing has to meet both.
How do I compete with the big company that outspends me ten to one?
You don't outspend them, and you don't have to. Because we only take one HVAC company per market, all of our efforts go into you, not split across three shops in the same city. We never pit our clients against each other, because in the end if we did, no one would win. The map pack and tight local targeting reward relevance, not just budget. They're optimizing for a whole region. You can own your backyard.
Can marketing help me sell more maintenance plans?
Yes. Recurring service agreements are some of the most valuable revenue you've got, and they're a retention and reputation play, not just a lead play. We can build the offer into your site and your follow-up so it's in front of customers at the moments they're most likely to sign, and so your happy customers keep feeding your reviews.
Should I be running Local Services Ads?
For most HVAC companies, yes. Local Services Ads sit above the regular search ads, you pay per lead instead of per click, and the Google Guaranteed badge does real work when it comes to trust. We set them up and manage them as part of the ads priority, and the free review tells you whether they make sense for your market before you spend on them.