Get Marketing For Your Auto Body Company Your Competitors Can’t Buy.
You get auto body marketing run by people who already know how your customers search and how they pick. You own the leads it brings in, the data behind them, and everything we build, from day one.
5.0★ · 29 Google Reviews · Marketing built for local service businesses since 2017 · Google Partner
No commitment, no credit card.
(803) 470-6557 · You’ll talk to a real person on our team.
One auto body shop per market.
We won’t sign your competitor, so you’re never splitting a strategy, an ad budget, or our attention with the shop across town.
Yours from day one.
We track the calls and form submissions your marketing brings in, and a member of our team screens them so spam and sales calls don’t pad the number. No confusing clicks and impressions thrown into reports you can’t read.
Real leads, counted straight.
We track the calls and form submissions your marketing brings in, and a person screens them so spam and sales calls don’t pad the number. No clicks, no impressions, no report you can’t read.
Most people pull into a body shop because their insurance company sent them there, not because they chose whoever seemed the most appealing. After a wreck, the insurer hands over a “preferred” list, and unless the driver knows they have the right to pick their own shop, you never get the call. The work splits into two lanes: insurance jobs, where you’re up against DRP networks and steering, and customer-pay work, where the customer picks the shop themselves. Customer-pay covers the cash dents, the cosmetic fixes, and the pre-trade-in touch-ups, – where the customer picks the shop themselves. That customer-pay search is one you can actually own. You may have tried getting found online and seen minimal results, because a driver with a banged-up car is searching in a specific moment with a specific worry: will this shop fix it right. What brings in work is being the shop drivers find and trust before the insurer’s list decides for them.
Where We'd Start Your Auto Body Marketing, And Why
We don’t turn everything on at once, and we don’t pretend every piece pulls the same weight. Here’s the order we’d work your marketing and what each part tends to bring in.
First, the map.
Your Google Business Profile and the map pack are the cheapest lead source to win and the fastest to pay off, so they come first. In the accounts we run, once the profile ranks well, close to 40% of the leads come right off the map. These are from people who searched, saw you near the top, and called without ever looking at a website. After a fender-bender, drivers search for a shop and read every review before deciding to trust anyone with their car. A strong map listing with real reviews is what earns that call. The work and what it costs is on our Google Business Profile and Local SEO pages.
Then, ads.
Once you’re visible on the map, a tight Google Ads and Local Services Ads Once you’re visible on the map, a tight Google Ads and Local Services Ads setup, pointed at a landing page built to convert, is next. With the campaign and the page both dialed in, paid tends to account for 30 to 40% of the leads an auto body shop brings in, and it’s the lever you can turn up the day you want more work. For the customer-pay work that never goes through insurance, paid puts you in front of the driver choosing the shop themselves. How we run it and what it costs is on our Google Ads and Website Design pages.
Then, the long game.
Full Local SEO and a broader strategy come after the first two are producing, because they’re the slowest to mature and, on their own, account for 10 to 20% of leads. They’re what compounds, the work that keeps the phone ringing without paying per click for every call, but they build on top of the map and the ads, not instead of them. The full scope is on our Local SEO and Marketing Strategy pages.
The free review tells you where to actually start, based on what you already have running.
Auto Body Shop Marketing That Gets You Picked
A driver who just got rear-ended is stressed, dealing with a claim, and looking for a shop they can trust with a vehicle worth more than almost anything else they own. They search, read reviews closely, and weigh whether a place does quality work or cuts corners. The cash jobs (a door ding, a bumper scuff, a fix-up before selling), are faster decisions but still ride on trust and convenience. Your marketing has to reach the driver in that post-accident moment, make clear they can choose you instead of the insurer’s list, and win the customer-pay work that never touches a claim. Most body shop marketing waits on DRP referrals and does nothing for the work a shop actually controls.
Auto Body Repair, In the Field
Auto Reconditioning · Columbia, SC
Colors on Parade
We helped Colors on Parade turn rankings, reviews, and Google Ads into 150+ tracked leads a month at a $19 average cost per lead.
What Comes With Every Build
One auto body shop per market.
We market one auto body shop per market. We won’t take your competitor as a client, so we’re never building for both of you. Everything we uncover about your market, your competitors, and the searches that turn into booked jobs goes to you, and stays away from anyone who’d use it against you.
100% US-based team.
Every person who writes your ads, builds your pages, and manages your account is based in the United States. Your marketing has to sound like someone who knows how your customers actually talk. When it sounds like a real person in your market, they call. When it reads like it was translated or templated, they scroll past.
The Ownership Guarantee.
Whatever we build or run for you (the ad account, the website, the profiles, the content, the leads, and the data behind them) is in your name from the first day. If you ever leave, every piece of it goes with you, and whoever does the work next starts from where we stopped, not from zero.
Month-to-month. No contracts.
We keep auto body shops by getting the phone to ring, not by locking them in. If the leads stop, you should be able to walk, so you can. Stay as long as the numbers work.
(803) 470-6557 · One call. You’ll see where your leads come from now, where they’re leaking, and which services would fix it first.
See What’s Bringing Your Auto Body Shop Work, and What Isn’t
The free review is a straight read of how your auto body shop gets found and hired right now. We look at where your leads come from, what’s working, and where money is going out without coming back. You’ll leave knowing the fastest wins for your situation, the fixes that bring in the most work for the least lift, and the order worth doing them in. If you’re already running marketing, we’ll show you what it’s actually producing.
No credit card, no commitment. If the math doesn’t make a case for hiring us, you’ll hear that too.
Rather just call? (803) 470-6557 · You’ll talk to a real person in Columbia.
Common Questions
You're in South Carolina. Can you market my auto body shop if I'm somewhere else?
Yes. We market auto body shops across the US. The work (the ads, the SEO, the pages, the profiles) happens online and inside your accounts, not in person, so where you are doesn't change what we can do. The one thing that depends on location is exclusivity: we take one auto body shop per market, so your market has to be open when you come to us.
Is this a service I buy, or do I pick from your other services?
This page is about how we market auto body shops. The actual work gets done through specific services: Google Business Profile, Google Ads, Local SEO, website design, and a few others. The free review tells you which ones your situation needs and in what order, and each service page lays out exactly what it includes and what it costs. You're not signing up for everything. You start with what moves the needle first.
If I stop working with you, do I lose my website, my ad account, my leads?
No. Whatever we build or run for you lives in your name from the first day: the ad account, the website, the profiles, the content, the leads, and the data behind them. If you leave, all of it goes with you, and whoever picks up the work starts where we stopped. We don't build in our own accounts and we don't hold your logins to keep you around.
Can you guarantee I'll rank #1 or get a set number of leads?
No, and be careful with anyone who does. Google decides who ranks, and nobody outside Google controls that, so no one can honestly promise it. We won't promise a lead count either, because that depends on your market, your budget, and your competition. What we commit to instead: marketing built to the highest standard we know, real calls and form submissions screened by a member of our team so you see actual leads instead of activity, and everything in your name from day one.
Can marketing get me customer-pay jobs, not just insurance work?
Yes, and that's where it earns its keep. Customer-pay work, cash repairs, cosmetic fixes, pre-sale touch-ups, is work you control, with no DRP network in the middle. Those customers search for the shop themselves, so the marketing targets that intent and brings in jobs that don't depend on a referral list.
How do I get drivers to choose me over the shop their insurance recommends?
By being visible and trusted before the insurer's list comes up, and by making clear that the driver gets to choose. A lot of people don't know they can pick their own shop. When you're the well-reviewed local name they already found searching, and your page tells them the choice is theirs, you get the call.
I'm not on a big insurer's DRP list. Does that hurt me?
It's something we turn in your favor. Independence means you answer to the customer, not a network's volume quotas, and that's a real selling point to a driver who wants their car fixed right rather than fast and cheap. The marketing leans into the quality-and-trust angle the DRP mills can't credibly claim.
People are scared of bad bodywork. How do I build that trust online?
With proof. Real reviews, before-and-after photos of actual repairs, and a clear warranty do more than any claim about quality. A driver handing over a vehicle wants evidence the work will be right, so the marketing puts that evidence front and center instead of burying it.
I get a lot of price-shopping estimate calls. Can marketing help?
Partly through message and partly through screening. Pages and ads that are built around the work you want set the right expectation up front and filter out some of the pure price-shoppers, and a person reviews your calls and forms so the lead count reflects your actual repair work, not people collecting estimates.