by Geoffrey Giles | Aug 7, 2023 | Blogs
Understanding the Importance of Title Tags and Meta Descriptions SEO helps your customers find your business online – however most small business owners neglect the details and their search engine results page ranking suffers as a result! Two fundamental, yet...
by Geoffrey Giles | Jul 30, 2023 | Blogs
What is Local SEO Keyword Research? If you have ever typed “Tacos near me” into Google, you have performed a local search. Perhaps you’re not a taco person – while I personally find the idea incomprehensible, you still have likely performed a local search for...
by Geoffrey Giles | Jul 7, 2023 | Blogs
How will AI affect marketing for my service business? Ever since ChatGPT hit the scene at the end of 2022, the news has been filled with sensationalist headlines, variously calling AI a harbinger of the end or as a savior which will revolutionize business. However,...
by Geoffrey Giles | Jun 30, 2023 | Blogs, Google
How to Optimize Your Google Business Profile: Perfecting Your Profile (Part 1) It may surprise you, but one of the very best things you can do to improve your business’s online presence is entirely free. Google Business Profile (GBP) is a free tool from Google that...
by Geoffrey Giles | Jun 5, 2023 | Blogs
Important Service Business Marketing Metrics and How to Measure Them As a small business owner, there isn’t enough time in the day to keep on top of digital marketing by yourself. It might be difficult to figure out what makes someone qualified to do marketing for...
by Geoffrey Giles | May 28, 2023 | Blogs
What You Need To Know AboutChatGPT and Modern AI – If you’ve been paying attention to technology news lately, you doubtlessly have seen the often hyperbolic reporting about ChatGPT. Headlines variously proclaim that this is the beginning of a glorious new dawn,...
by Geoffrey Giles | Apr 28, 2023 | Blogs
A Beginner’s Guide To Local SEO As a small business owner, understanding the fundamentals of local SEO is crucial if you want to expand your local online presence and attract a larger customer base. In this comprehensive beginner’s guide to local SEO, we will provide...
by Geoffrey Giles | Mar 9, 2023 | Blogs
The Myriad Benefits of SMS Marketing Over the past few years SMS marketing has proven itself to be one of the most cost-effective marketing channels available. While email marketing is still a viable strategy – text messages are read more often, more quickly,...
by Geoffrey Giles | Feb 1, 2023 | Blogs
What Strategies Can a Company Use During an Economic Downturn? When times are good, marketing is easy. Place more ads, buy more equipment, hire new staff, and then watch your business grow! However, when the threat of recession is looming, consumer spending drops and...
